Explore Books on
consumer profiling

The Age of Surveillance Capitalism

By Shoshana Zuboff

Creating Value with Big Data Analytics

By Peter C. Verhoef,Edwin Kooge,Natasha Walk

Advanced Database Marketing

By Kristof Coussement,Koen W. De Bock,Scott A. Neslin

Niche Envy

By Joseph Turow

Politicizing Consumer Choice

By Christian Gunkel

Profiling Machines

By Greg Elmer

Die zweidimensionale Gesellschaft

By Manfred Prisching

The daily you

By Joseph Turow

The Cambridge Handbook of Consumer Privacy

By Evan Selinger

What stays in Vegas

By Adam Tanner

Marketing and Sales Analytics

By Cesar Brea

Adobe Analytics For Dummies

By David Karlins,Eric Matisoff

The aisles have eyes

By Joseph Turow

The Burden of Choice

By Jonathan Cohn

Predictive Analytics, Data Mining and Big Data

By S. Finlay

Social media analytics

By Marshall Sponder

Business computing

By Alok Gupta

All you can pay

By Anna Bernasek

Location and personalisation

By Daniel Ralph

Profiling the Sri Lankan consumer

By Uditha Liyanage

Market smart

By Dan S. Acuff

Profiling Technologies in Practice

By Niklas Creemers,Daniel Guagnin,Bert-Jaap Koops

The essentials of shopper technology

By John Karolefski

Online privacy and business

By Carla Mooney