An edition of Return on investment in meetings and events (2007)
Return on Investment in Meetings and Events
By Jack J. Phillips,M. Theresa Breining
Publish Date
November 15, 2007
Publisher
Butterworth-Heinemann
Language
eng
Pages
304
Description:
subjects: Evaluation, Seminars, Rate of return, Special events, Trade shows, Business meetings, Congresses and conventions, Service industries, Business & Economics, Business / Economics / Finance, Business/Economics, Business Communication - Meetings & Presentations, Human Resources & Personnel Management, Business & Investing, Business & Economics / Hospitality, Travel & Tourism, Industries - Hospitality, Travel & Tourism, Meetings, Investment analysis, Capital investments, Réunions d'affaires, Évaluation, Salons professionnels, Événements spéciaux, Congrès et conférences, Séminaires (Groupes de travail), Taux de rendement, BUSINESS & ECONOMICS, Business Communication