An edition of Marketing Strategy and Competitive Positioning (6th Edition) (2017)

Marketing Strategy and Competitive Positioning (6th Edition)

By Graham Hooley,Nigel Piercy,Brigitte Nicoulaud,John Rudd

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Publish Date

Feb 12, 2017

Publisher

Pearson

Language

Pages

584

Description:

xv, 569 pages : 27 cm

subjects: Marketing, management, Business planning, Marketing -- Management, Target marketing, Marketing -- Gestion, Cibles (Marketing), Business and Management, Marketingstrategie, Positionierung, Wettbewerbsstrategie