An edition of Contemporary Perspectives on Corporate Marketing (2013)
Contemporary Perspectives on Corporate Marketing
Contemplating Corporate Branding, Marketing and Communications in the 21st Century
By John M. T. Balmer
0 (0 Ratings)
0 Want to read0 Currently reading0 Have read
0 Want to read0 Currently reading0 Have read
Publish Date
Jul 18, 2013
Publisher
Routledge
Language
eng
Pages
176
Description:
subjects: Corporate image, Corporate culture, Communication in organizations, Branding (Marketing), Corporations, Marketing, Organizational Culture, Entreprises, Image, Culture d'entreprise, Communication dans les organisations, Stratégie de marque, Sociétés, Branding, BUSINESS & ECONOMICS, Distribution, General