Utilizing Gamification in Servicescapes for Improved Consumer Engagement

An edition of Utilizing Gamification in Servicescapes for Improved Consumer Engagement (2020)

Utilizing Gamification in Servicescapes for Improved Consumer Engagement

By Miralem Helmefalk,Leif Marcusson

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Publish Date

2020

Publisher

IGI Global

Language

eng

Pages

319

Description:

subjects: Commerce, Customer services, Marketing, Gamification, Ludification, Service à la clientèle