Advertising, Sex, and Post-Socialism

Description:

The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.

subjects: Advertising,  Women, europe,  Women, social conditions,  Sex in advertising,  Socialism,  Post-communism,  Werbung,  Sexualisierung,  Frauenbild