1-24 of 220 Books

Advertising
By Wells, William,William D. Wells,John Burnett,Sandra Moriarty,William Wells

Advertising in tourism and leisure
By Nigel Morgan,Annette Pritchard,Nigel Morgan

The psychology of entertainment media
By L. J. Shrum

Advertising, the uneasy persuasion
By Michael Schudson

Understanding consumer decision making
By Jerry C. Olson

Global Marketing and Advertising
By Marieke K. de Mooij

Ads, Fads, and Consumer Culture
By Arthur Asa Berger

Social communication in advertising
By William Leiss

Advertising and anthropology
By Timothy de Waal Malefyt

Introduction to advertising & promotion
By George E. Belch,Michael A. Belch