1-24 of 218 Books

Advertising
By Wells, William,William D. Wells,John Burnett,Sandra Moriarty,William Wells

Advertising in tourism and leisure
By Nigel Morgan,Annette Pritchard,Nigel Morgan

The psychology of entertainment media
By L. J. Shrum

Advertising, the uneasy persuasion
By Michael Schudson

Understanding consumer decision making
By Jerry C. Olson

Advertising and anthropology
By Timothy de Waal Malefyt

Social communication in advertising
By William Leiss

Ads, Fads, and Consumer Culture
By Arthur Asa Berger

Global Marketing and Advertising
By Marieke K. de Mooij

Fundamentals of advertising research
By Alan D. Fletcher

Introduction to advertising & promotion
By George E. Belch,Michael A. Belch