Psychology of Advertising

An edition of Psychology of Advertising (2010)

Psychology of Advertising

By Bob M. Fennis,Wolfgang Stroebe

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Publish Date

2020

Publisher

Taylor & Francis Group

Language

eng

Pages

432

Description:

subjects: Advertising, Psychological aspects, Consumers, Attitudes, Publicité, Aspect psychologique, Consommateurs, PSYCHOLOGY / General, PSYCHOLOGY / Applied Psychology