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Cover of Crisis Communications by kathleen fearn-banks

Crisis Communications

By Kathleen Fearn-Banks

Cover of The dynamics of persuasion by richard m. perloff

The dynamics of persuasion

By Richard M. Perloff

Cover of The hidden persuaders by vance packard

The hidden persuaders

By Vance Packard

Psychology of Advertising

Psychology of Advertising

By Bob M. Fennis,Wolfgang Stroebe

Cover of Contemporary advertising by william f. arens,michael f. weigold,christian arens,bovee

Contemporary advertising

By William F. Arens,Michael F. Weigold,Christian Arens,Bovee

Cover of Advertising procedure by otto kleppner

Advertising procedure

By Otto Kleppner

Cover of Social communication in advertising by william leiss

Social communication in advertising

By William Leiss

Cover of Ways of Seeing by john berger

Ways of Seeing

By John Berger

Cover of How to Win Campaigns by chris rose

How to Win Campaigns

By Chris Rose

Cover of Subliminal Seduction by wilson bryan key

Subliminal Seduction

By Wilson Bryan Key

Cover of Alizé by france robitaille,marjorie perreault

Alizé

By France Robitaille,Marjorie Perreault

Cover of Advertising and promotion by george e. belch,george e. belch,michael a. belch

Advertising and promotion

By George E. Belch,George E. Belch,Michael A. Belch

Cover of Handbook of consumer psychology by paul m. herr,frank r. kardes

Handbook of consumer psychology

By Paul M. Herr,Frank R. Kardes

Cover of The codes of advertising by sut jhally

The codes of advertising

By Sut Jhally

Brand new justice

By Simon Anholt

Cover of Advertising as communication by gillian dyer

Advertising as communication

By Gillian Dyer

Cover of The psychology of entertainment media by l. j. shrum

The psychology of entertainment media

By L. J. Shrum

Cover of Mediating the human body by leopoldina fortunati,james everett katz,raimonda riccini

Mediating the human body

By Leopoldina Fortunati,James Everett Katz,Raimonda Riccini

Cover of Promotional strategy by james f. engel

Promotional strategy

By James F. Engel

Cover of Advertising copywriting by philip ward burton

Advertising copywriting

By Philip Ward Burton

Cover of The fundamentals of advertising by john wilmshurst,adrian mackay

The fundamentals of advertising

By John Wilmshurst,Adrian Mackay

Cover of Research in Media Promotion by susan tyler eastman,william adams

Research in Media Promotion

By Susan Tyler Eastman,William Adams

Cover of Advertising theory and practice by c. h. sandage

Advertising theory and practice

By C. H. Sandage

Cover of Marketing modernity by adam arvidsson

Marketing modernity

By Adam Arvidsson