Cover of CEO Branding

An edition of CEO Branding (2015)

CEO Branding

Theories and Practice

By Marc Fetscherin

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Publish Date

2015

Publisher

Taylor & Francis Group

Language

eng

Pages

302

Description:

subjects: Chief executive officers, Marketing, Corporate image, Branding (Marketing), Chefs de direction, Stratégie de marque, Entreprises, Image, Branding, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior