An edition of Creating Value with Big Data Analytics (2016)

Creating Value with Big Data Analytics

Making Smarter Marketing Decisions

By Peter C. Verhoef,Edwin Kooge,Natasha Walk

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Publish Date

2016

Publisher

Taylor & Francis Group,Routledge, Taylor & Francis Group

Language

eng

Pages

327

Description:

subjects: Marketing, data processing, Marketing, Consumer profiling, Big data, Data processing, Consumer behavior