An edition of Marketing communications (2004)
Marketing Communications
A European Perspective
By Patrick De Pelsmacker,Maggie Geuens,Joeri Van Den Bergh
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Publish Date
June 2004
Publisher
Financial Times Management
Language
eng
Pages
578
Description:
"Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading."--Jacket.
subjects: Merken, Communication in marketing, Advertising, Communicatie, Marketing, Marketingmix, Business communication
Places: Europe