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Cover of Advertising Media Planning by larry d. kelley,larry d. kelley,donald w. jugenheimer

Advertising Media Planning

By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer

Cover of Brands by adam arvidsson

Brands

By Adam Arvidsson

Cover of Brands by celia lury

Brands

By Celia Lury

Brand Equity & Advertising

By Alexander L. Biel

Cover of The Origin of Brands by al ries,laura ries

The Origin of Brands

By Al Ries,Laura Ries

Strategic brand management

By Kevin Lane Keller

Living the Brand

By Nicholas Ind

Cover of Eating the big fish by adam morgan

Eating the big fish

By Adam Morgan

Cover of Brandchild by martin lindström,martin lindstrom,patricia b. seybold

Brandchild

By Martin Lindström,Martin Lindstrom,Patricia B. Seybold

Advertising and integrated brand promotion

By Thomas C O'Guinn,Thomas O'Guinn,Chris Allen,Richard J. Semenik

Cover of Building brands directly by stewart pearson

Building brands directly

By Stewart Pearson

Brand warfare

By David F. D'Alessandro

Brand leadership

By David A. Aaker,Erich Joachimsthaler

Cover of The 11 Immutable Laws of Internet Branding by al ries,laura ries

The 11 Immutable Laws of Internet Branding

By Al Ries,Laura Ries

Cover of The advertising business by john philip jones

The advertising business

By John Philip Jones

Cover of Total Branding by Design by paul southgate

Total Branding by Design

By Paul Southgate

Cover of Commitment-led marketing by jan hofmeyr,butch rice

Commitment-led marketing

By Jan Hofmeyr,Butch Rice

Cover of Differentiate or Die by jack trout

Differentiate or Die

By Jack Trout

Brand Royalty

By Matt Haig

The essential brand book

By Iain Ellwood

Cover of Co-branding by tom blackett,robert w. boad

Co-branding

By Tom Blackett,Robert W. Boad

Cover of The hero and the outlaw by margaret mark,carol s. pearson

The hero and the outlaw

By Margaret Mark,Carol S. Pearson

Cover of The Culting of Brands by douglas atkin

The Culting of Brands

By Douglas Atkin

Cover of Brands in the balance by kevin drawbaugh

Brands in the balance

By Kevin Drawbaugh