An edition of Strategic Marketing Management (2005)

Strategic Marketing Management, Third Edition

planning, implementation and control

By Richard M. S. Wilson,Colin Gilligan

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Publish Date

January 12, 2005

Publisher

Butterworth-Heinemann

Language

eng

Pages

741

Description:

subjects: Marketing, management, Strategic planning, Corporate planning, Marketing, Management, Gestion, Planification stratégique, BUSINESS & ECONOMICS, General