Psychology of Marketing

An edition of Psychology of Marketing (2010)

Psychology of Marketing

Cross-Cultural Perspectives

By G. Jason Goddard,Gerhard Raab,Riad A. Ajami,Alexander Unger

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Publish Date

2016

Publisher

Taylor & Francis Group

Language

eng

Pages

414

Description:

subjects: Marketing, Consumer behavior, Cross-cultural studies, Psychological aspects, Consumer's preferences, Consumers' preferences, Aspect psychologique, Consommateurs, Comportement, Études transculturelles, Préférences, BUSINESS & ECONOMICS, Distribution, General