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préférences

Consumer behavior

By Del I. Hawkins,Kenneth A. Coney,Roger J. Best

Branded

By Alissa Quart

Consumer Behavior

By Michael R. Solomon

Consumer behavior

By David L. Loudon,Albert J. Della Bitta

Point of purchase

By Sharon Zukin

The foundations of Paul Samuelson's revealed preference theory

By Stanley Wong

Lifestyle market segmentation

By Dennis J. Cahill

Consumers In Context

By Gordon Foxall

The price of a bargain

By Gordon Laird

Contemporary Consumption Consumers and Marketing

By Brendan Canavan

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By Tom Vanderbilt

Psychology of Marketing

By G. Jason Goddard,Gerhard Raab,Riad A. Ajami,Alexander Unger

Corporate Branding

By T. C. Melewar,S. F. Syed Alwi

Contemporary Consumer Culture Theory

By John F. Sherry,Eileen M. Fischer

Advertising exposure, memory, and choice

By Andrew A. Mitchell

Beyond listening

By Bonnie Goebert,Herma Rosenthal

Brand Metrics

By Jacek Kall

Notes on the Theory of Choice

By David Kreps

Neuro-Consumer

By Anne-Sophie Bayle-Tourtoulou,Michel Badoc

Brand love is not enough

By Max Blackston

Economics of Quality, Grades and Brands (Routledge Revivals)

By Peter Bowbrick

Streetwise

By Diego Gambetta,Heather Hamill

Essays on economic decisions under uncertainty

By Jacques H. Drèze

Stated Preference Approach to Environmental Valuation, Volumes I, II and III : Volume I : Foundations, Initial Development, Statistical Approaches Volume II : Conceptual and Empirical Issues Volume III : Applications

By Richard T. Carson