Marketing and Sales Analytics
An edition of Marketing and Sales Analytics (2014)
Proven Techniques and Powerful Applications from Industry Leaders
By Cesar Brea
Publish Date
-
Publisher
Pearson Education, Limited
Language
eng
Pages
246
Description:
subjects: Marketing, Sales, Revenue management, Consumer profiling, Market segmentation, Research, General, Statistics, Data mining, Business & economics -> decision sciences -> business statistics, Business & economics -> marketing -> principles of marketing, Business & economics -> marketing -> sales, Professional, career & trade -> engineering -> software engineering, Professional, career & trade -> computer science -> database management