Qualitative Research in Marketing and Management

An edition of Qualitative Research in Marketing and Management (2019)

Qualitative Research in Marketing and Management

Doing Interpretive Research Projects

By Chris Hackley

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Publish Date

2019

Publisher

Taylor & Francis Group

Language

eng

Pages

288

Description:

subjects: Consumers, Management, research, Marketing research, Management, Research, Qualitative research, Marketing, Recherche, Consommateurs, Recherche qualitative, BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / Research