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business economics marketing research

Social Marketing

By Gerard Hastings

Marketing research

By Gilbert A. Churchill,Dawn Iacobucci

Value first then price

By Andreas Hinterhuber,Todd Snelgrove

Essentials of marketing research

By William G. Zikmund,Barry J. Babin

Marketing analytics

By Mike Grigsby

Segmentation Revenue Management And Pricing Analytics

By Tudor Bodea

Digital Disruption in Marketing and Communications

By Edoardo Magnotta

Market Assessment with or Applications

By Adarsh Anand,Deepti Aggrawal,Mohini Agarwal

Quantitative Research Methods in Consumer Psychology

By Paul Hackett

Sustainable Branding

By Pantea Foroudi,Maria Palazzo

Business of Data

By Martin De Saulles

Routledge Companion to Strategic Marketing

By Bodo Schlegelmilch,Russell S. Winer

Engaging Brands

By Michela Addis

Contemporary Issues in Branding

By Pantea Foroudi,Maria Palazzo

Transforming Relationship Marketing

By Vanessa Ratten,Park Thaichon

Intercultural Marketing

By Ivana Beveridge

Qualitative Research in Marketing and Management

By Chris Hackley

Essentials of Dyadic Interviewing

By David L. Morgan

Marketing Research

By Alan T. Shao,Alan Shao,Kevin Zhou

Brandchild

By Martin Lindström,Martin Lindstrom,Patricia B. Seybold

Building Corporate Identity, Image and Reputation in the Digital Era

By T. C. Melewar,Dennis, Charles,Pantea Foroudi

Corporate Brand Design

By Mohammad Mahdi Foroudi,Pantea Foroudi

Storytelling and Market Research

By C. Frederic John

Evaluating Social Media Marketing

By Katarzyna Sanak-Kosmowska