An edition of Harness the future (1998)
Harness the future
the 9 keys to emerging consumer behaviour
By Roberts, Shirley
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Publish Date
1998
Publisher
Wiley
Language
eng
Pages
290
Description:
Harness the Future shows how to develop a full picture of consumer dynamics and spending habits by examining consumer behaviour using nine key drivers: economy, technology, globalization, government, environment, demographics, consumer psyche, wellness, and retailing. Harness the Future goes beyond simply describing consumer behaviour. It also gives you the tools you need to predict and profit from the emerging trends.