An edition of Consumer information systems and relationship management (2013)
Consumer information systems and relationship management
design, implementation, and use
By Angela Lin,Jonathan Foster,Paul Scifleet
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Publish Date
2013
Publisher
Business Science Reference
Language
eng
Pages
236
Description:
"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.