Marketing-Management internationaler Markenartikelhersteller in Ungarn

An edition of Marketing-Management internationaler Markenartikelhersteller in Ungarn (1995)

Marketing-Management internationaler Markenartikelhersteller in Ungarn

Entscheidungen und strategische Konzepte für Verbrauchsgüter unter besonderer Berücksichtigung kommunikationspolitischer Aspekte

By Markus H. Dahm

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Publish Date

1995

Publisher

P. Lang,Lang AG International Academic Publishers, Peter

Language

ger

Pages

297

Description:

subjects: Marketing, Product management, Export marketing, Management, Consumer goods, Brand name products, Hungary, commerce

Places: Hungary