An edition of Market smart (2009)
Market smart
the best in age and lifestyle-specific design
By Dan S. Acuff
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Publish Date
2009
Publisher
Collins Design
Language
eng
Pages
222
Description:
Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions.