Branding the Nation, the Place, the Product

An edition of Branding the Nation, the Place, the Product (2017)

Branding the Nation, the Place, the Product

By Ulrich Ermann,Klaus-Jürgen Hermanik

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Publish Date

2017

Publisher

Taylor & Francis Group

Language

eng

Pages

166

Description:

subjects: Branding (Marketing), Place marketing, Stratégie de marque, Branding, SOCIAL SCIENCE, Human Geography, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior