International Luxury Brand Strategy

An edition of International Luxury Brand Strategy (2021)

International Luxury Brand Strategy

By Pierre Xiao Lu

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Publish Date

2021

Publisher

Taylor & Francis Group

Language

eng

Pages

244

Description:

subjects: Luxury goods industry, Management, Brand name products, Luxuries, Marketing, Export marketing, Communication in marketing, Produits de luxe, Industrie, Gestion, Produits de marque, Communication en marketing, BUSINESS & ECONOMICS / General