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By Naomi Klein

Advertising Media Planning

By Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer

Brand new justice

By Simon Anholt

Brands

By Adam Arvidsson

Brands

By Celia Lury

The Fall of Advertising and the Rise of PR

By Al Ries,Laura Ries

Brand Equity & Advertising

By Alexander L. Biel

Performing Consumers

By Maurya Wickstrom

Living the Brand

By Nicholas Ind

The Strategy of Global Branding and Brand Equity

By Alvin Lee,Jinchao Yang,Richard Mizerski,Claire Lambert

Sport Brands

By Patrick Bouchet,Dieter Hillairet,Guillaume Bodet

Brands

By Jonathan E. Schroeder

Fake stuff

By Yi-Chieh Jessica Lin

Eating the big fish

By Adam Morgan

How to Measure and Manage Your Corporate Reputation

By Terry Hannington

International Luxury Brand Strategy

By Pierre Xiao Lu

Brand Valuation

By Luc Paugam,Paul André,Henri Philippe,Roula Harfouche

Strategic Brand Management and Development

By Sotiris T. Lalaounis

Brands on a Mission

By Myriam Sidibe

Brand Storytelling

By Miri Rodriguez

Branding and product design

By Monika Hestad

Brandchild

By Martin Lindström,Martin Lindstrom,Patricia B. Seybold

Brand Metrics

By Jacek Kall

Branding Masculinity

By Elizabeth C. Hirschman