Digital Disruption in Marketing and Communications

An edition of Digital Disruption in Marketing and Communications (2019)

Digital Disruption in Marketing and Communications

A Strategic and Organizational Approach

By Edoardo Magnotta

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Publish Date

2019

Publisher

Taylor & Francis Group

Language

eng

Pages

230

Description:

subjects: Commerce, Marketing, Management, Technological innovations, Strategic planning, Gestion, Innovations, Planification stratégique, BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Marketing / Research