Place Brand Formation and Local Identities

An edition of Place Brand Formation and Local Identities (2019)

Place Brand Formation and Local Identities

By Staci M. Zavattaro

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Publish Date

2019

Publisher

Taylor & Francis Group

Language

eng

Pages

-

Description:

subjects: Neighborhoods, Group identity, Brand name products, Branding (Marketing), Place attachment, Stratégie de marque, Attachement à un lieu, Identité collective, Branding, SCIENCE, Earth Sciences, Geography