An edition of Media en reclame (2003)
Media en reclame
By A.K. den Boon,Peter Neijens
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Publish Date
2003
Publisher
Stenfert Kroese
Language
dut
Pages
460
Description:
Overzicht van alle aspecten van het mediakeuzeproces die van belang zijn bij reclamecampagnes.
subjects: Mediaplanning, Reclame, Advertising. Public relations, Strategisch beleid, 05.31 publicity, Massamedia
Places: Nederland