An edition of Creating customer evangelists (2007)
Creating Customer Evangelists
How Loyal Customers Become a Volunteer Sales Force
By Ben McConnell,Jackie Huba
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Publish Date
January 2, 2007
Publisher
Kaplan Business
Language
eng
Pages
235
Description:
Authors McConnell and Huba know how to take a company's best customers and turn them into influential, loyal, and enthusiastic evangelists. Their book explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts.