An edition of Strategic marketing problems (1978)
cases and comments
By Roger A. Kerin
Publish Date
1998
Publisher
Prentice Hall
Language
eng
Pages
728
Description:
subjects: Marketing, Case studies, Management, Decision making, Fallstudiensammlung, Gestion, Prise de decision, Strategisches Management, Etudes de Cas, Strategisch management, Marketing, management, Strategic planning