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Cover of My Life in Advertising & Scientific Advertising

My Life in Advertising and Scientific Advertising

By Claude C. Hopkins

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Publish Date

June 26, 2006

Publisher

bnpublishing.com

Language

-

Pages

318

Description:

This volume contains two landmark books by Claude C. Hopkins. [Scientific Advertising](/works/OL4114632W)—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, [My Life in Advertising](/works/OL2702311W).