Explore Books on
psychological aspects of advertising

The hidden persuaders

By Vance Packard

Subliminal Seduction

By Wilson Bryan Key

My Life in Advertising & Scientific Advertising

By Claude C. Hopkins

Persuasive advertising for entrepreneurs and small business owners

By Jay P. Granat

Marketing madness

By Michael F. Jacobson,Michael F Jacobson,Michael Jacobson

The psychology of advertising

By Walter Dill Scott

Advertising and its mental laws

By Henry Foster Adams

Social communication in advertising

By William Leiss

Advertising and selling

By Harry L. Hollingworth

Psychology in advertising

By Albert Theodor Poffenberger

Advertising and the mind of the consumer

By Max Sutherland

Cashvertising

By Drew Eric Whitman

The theory of advertising

By Walter Dill Scott

Decoding advertisements

By Judith Williamson

Advertising and consumer citizenship

By Anne M. Cronin

Motivation in advertising

By Pierre Martineau

FTC staff report on television advertising to children

By United States. Federal Trade Commission.

Then we set his hair on fire

By Phil Dusenberry

Werbung zwischen Information und Manipulation

By Bernd Jacobi

Visual persuasion

By Paul Messaris

Das Marken- und Firmen-Image

By Uwe Johannsen

The responsive chord

By Schwartz, Tony.

The image-makers

By William Meyers

The Mythmakers

By Sal Randazzo