Explore Books on
psychological aspects of advertising

The hidden persuaders

By Vance Packard

Subliminal Seduction

By Wilson Bryan Key

My Life in Advertising & Scientific Advertising

By Claude C. Hopkins

Persuasive advertising for entrepreneurs and small business owners

By Jay P. Granat

The psychology of advertising

By Walter Dill Scott

Marketing madness

By Michael F. Jacobson,Michael F Jacobson,Michael Jacobson

Social communication in advertising

By William Leiss

Advertising and its mental laws

By Henry Foster Adams

Advertising and selling

By Harry L. Hollingworth

Psychology in advertising

By Albert Theodor Poffenberger

Advertising and the mind of the consumer

By Max Sutherland

Cashvertising

By Drew Eric Whitman

The theory of advertising

By Walter Dill Scott

Decoding advertisements

By Judith Williamson

Motivation in advertising

By Pierre Martineau

FTC staff report on television advertising to children

By United States. Federal Trade Commission.

Advertising and consumer citizenship

By Anne M. Cronin

Then we set his hair on fire

By Phil Dusenberry

Werbung zwischen Information und Manipulation

By Bernd Jacobi

The effect of a non-simulation game on college students' ability to identify selected persuasion techniques employed in the advertising of health products

By Myrna Anne Yeakle

Visual persuasion

By Paul Messaris

Satisfaction guaranteed

By Susan Strasser

Das Marken- und Firmen-Image

By Uwe Johannsen

The responsive chord

By Schwartz, Tony.