An edition of Exploring the Rise of Fandom in Contemporary Consumer Culture (2017)

Exploring the Rise of Fandom in Contemporary Consumer Culture

By Cheng Lu Wang

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Publish Date

2017

Publisher

IGI Global

Language

eng

Pages

300

Description:

subjects: Consumer behavior, Marketing, Brand loyalty, Branding (Marketing), POLITICAL SCIENCE, Public Policy, Cultural Policy, SOCIAL SCIENCE, Anthropology, Cultural, Popular Culture