Explore Books on
brand loyalty

Brand Valuation

By Luc Paugam,Paul André,Henri Philippe,Roula Harfouche

Brand Failures

By Matt Haig

Overpromise and overdeliver

By Rick Barrera

Brand Hijack

By Alex Wipperfurth

Commitment-led marketing

By Jan Hofmeyr,Butch Rice

Exploring the Rise of Fandom in Contemporary Consumer Culture

By Cheng Lu Wang

Brand Flip

By Marty Neumeier

Premium power

By Philipp G. Rosengarten,Christoph B. Stuermer

Strong Brands Strong Relationships

By Susan Fournier,Michael Breazeale,Jill Avery

Married to the Brand

By William J. McEwen

Digital engagement

By Leland Harden

What is brand equity, anyway?

By Paul Feldwick

Branding TV

By Walter McDowell,Walter, Ph.D. McDowell,Alan Batten

Value creation

By William D. Neal,Ron Strauss,William Neal

Towards understanding the value of a loyal customer

By Rohini Ahluwalia

All consumers are not created equal

By Garth Hallberg

Building customer-based brand equity

By Kevin Lane Keller

Brand loyalty

By Jacob Jacoby

Beyond the brand

By John Winsor

Creating Brand Loyalty

By Mike Maloney

INVISIBLE GRAIL: HOW BRANDS CAN BE USED TO ENGAGE WITH AUDIENCES

By John Simmons,John Simmons

Firebrands

By Michael Jay Moon,Doug Millison

Ethical chic

By Fran Hawthorne

Customer loyalty

By Sionade Robinson