Online customer care : strategies for call center excellence

Description:

A timely resource for any organization attempting to set up and maintain a world-class customer care operation, this book provides a comprehensive introduction to the emerging technologies in customer care. Cusack explains how process-driven system design, user interaction, content provisioning, and data gathering can help your organization achieve best in class customer care.

subjects: Management,  Internet advertising,  Customer services,  Teleshopping,  Business enterprises,  Consumer satisfaction,  Computer networks,  Customer relations,  Internet marketing,  Business enterprises, computer networks