Marketing/planning library and information services

Description:

Gives a broad overview of the entire marketing and planning system and shows how marketing relates to essential library service functions in the information age. Tells how to create a marketing team, develop a mission, design and price the product, and promote service, with special attention given to the relationship between mission and vision. Serves as a resource for information professionals in both institutional and entrepreneurial settings, and Can be used as a text for students.

subjects: Libraries,  Public relations,  Information services,  Advertising,  Marketing,  Planning,  Library planning,  Library science,  Bibliothèques,  Relations publiques,  Services d'information,  Publicité,  Planification,  LANGUAGE ARTS & DISCIPLINES,  Library & Information Science,  General,  Libraries, public relations