Cover of Principles of Advertising and IMC

An edition of Principles of Advertising and IMC (2004)

The Principles of Advertising and Imc

By Tom Duncan

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Publish Date

February 2004

Publisher

McGraw-Hill Companies,Mcgraw-Hill College

Language

eng

Pages

774

Description:

subjects: Branding (Marketing), Communication in marketing, Marketing, Administracion, Productos de marca, Brand name products, Management, Advertising, Sales promotion, Mercadotecnia, Case studies