1-24 of 713 Books

Strategic Integrated Marketing Communications
By Larry Percy

Advertising and promotion
By George E. Belch,George E. Belch,Michael A. Belch

The 100 greatest advertisements
By Julian Lewis Watkins,Julian Watkins

They Ask You Answer
By Marcus Sheridan,Krista Kotrla

Sales promotion essentials
By Don E. Schultz,William A. Robinson,Lisa A. Petrison
Shoppernomics
Shoppernomics
By Roddy Mullin,Colin Harper

Promotion; persuasive communication in marketing
By Rollie Tillman

A theory of consumer promotions
By Leigh McAlister

Confessions of shameless self promoters
By Debbie Allen

The Handbook of Field Marketing
By Alison Williams

Introduction to advertising & promotion
By George E. Belch,Michael A. Belch

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
By Terence A. Shimp