Cover of Building brands directly

An edition of Building brands directly (1996)

Building brands directly

creating business value from customer relationships

By Stewart Pearson

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Publish Date

1996

Publisher

New York University Press

Language

eng

Pages

431

Description:

subjects: Advertising, Direct mail, Advertising, Direct-mail, Brand name products, Customer relations, Direct mail Advertising, Direct marketing, Marketing, Merken, Klantenservice, Branding (Marketing)