Lights, Camera, Campaign!

Description:

"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.

subjects: Télévision,  Political campaigns,  Publicité politique,  Campagne électorale,  Infotainment,  Talk-show,  Massenmedien,  Television in politics,  Influence des médias,  Élection,  Élections à la télévision,  Politische Berichterstattung,  Political Advertising,  Campagnes électorales,  Advertising, political,  United states, politics and government