An edition of Event Marketing (2002)
Event Marketing
By Leonard H. Hoyle
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4 Want to read1 Currently reading0 Have read
Publish Date
2002
Publisher
John Wiley & Sons, Ltd.
Language
eng
Pages
256
Description:
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.