An edition of Segmentation and positioning for strategic marketing decisions (1996)

Segmentation and positioning for strategic marketing decisions

By James H. Myers

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Publish Date

1996

Publisher

American Marketing Association

Language

eng

Pages

358

Description:

subjects: Statistical methods, Marketing, Market segmentation, Études de marché, Marktsegmentierung, Marktsegmentatie, Marketingstrategie, Positionierung, Modèles mathématiques, Statistik