1-14 of 14 Books

Lifestyle market segmentation
By Dennis J. Cahill

The discipline of market leaders
By Michael Treacy

Market segmentation
By McDonald, Malcolm.,Ian K. Dunbar

Customer.Community
By Drew Banks,Drew Banks,Kim Daus

The market segmentation workbook
By Sally Dibb,Lyndon Simkin

Selling to a segmented market
By Chester A. Swenson

Segmentation and positioning for strategic marketing decisions
By James H. Myers