An edition of Ratings analysis (1991)
Ratings analysis
theory and practice
By James G. Webster,James Webster,Patricia F. Phalen,Lawrence W. Lichty
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Publish Date
1991
Publisher
L. Erlbaum Assocociates
Language
eng
Pages
333
Description:
subjects: Ratings, Methodology, Radio programs, Radio audiences, Television programs, Television audiences, Television viewers, Rating, Media studies, Television - General, Performing Arts, Marketing - Research, Technology & Industrial Arts, Performing Arts/Dance, General, Mass Media - General, Performing Arts / Mass Media, Television programs, rating