Cover of Brandmaps

An edition of Brandmaps (1988)

Brandmaps

the competitive marketing strategy game

By Randall G. Chapman

0 (0 Ratings)

1 Want to read0 Currently reading0 Have read

1 Want to read0 Currently reading0 Have read

Publish Date

1994

Publisher

Prentice Hall

Language

eng

Pages

143

Description:

subjects: BRANDMAPS, Computer programs, Computer simulation, Marketing, Product management, Simulation methods, Marketing, data processing, Marketing, management, data processing, Maps, Marketing (simulação computacional), Administração da produção, Simulação