Richard Branson
An edition of Richard Branson (1998)
building the Virgin brand
By James B. Stephenson
Publish Date
1998
Publisher
Films for the Humanities & Sciences [distributor]
Language
eng
Pages
28
Description:
In front of a live audience, Richard Branson, of Virgin Group, discusses how he built and marketed Virgin as a brand name. Includes a question and answer session from the audience.
subjects: Product management, Brand name products, Marketing, Virgin Group
People: Richard Branson