An edition of Simulated test marketing (1994)

Simulated test marketing

technology for launching successful new products

By Kevin J. Clancy

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Publish Date

1994

Publisher

Lexington Books,Maxwell Macmillan Canada,Maxwell Macmillan International

Language

eng

Pages

253

Description:

subjects: Marketing, Test marketing, Computer simulation, New products, Études de marché, Productontwikkeling, Commercialisation, Produits nouveaux, Simulation par ordinateur, Computersimulaties