Cover of Corporate Cultures and Global Brands

An edition of Corporate Cultures and Global Brands (2004)

Corporate Cultures and Global Brands

By Albrecht Rothacher

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Publish Date

October 2004

Publisher

World Scientific Publishing Company,World Scientific Pub.

Language

eng

Pages

269

Description:

subjects: Corporate culture, Management, Congresses, Corporate image, International Competition, Marketing, Brand name products, Branding (Marketing), Organisatiecultuur, Merken, Internationale ondernemingen, Corporate identity