An edition of Repeat-buying; theory and applications (1972)
By A. S. C. Ehrenberg
Publish Date
1972
Publisher
North-Holland Pub. Co.,American Elsevier
Language
eng
Pages
322
Description:
subjects: Consumer behavior, Motivation research (Marketing), Markentreue, Verbraucher, Etudes de motivation, Consommateurs, Markenartikel, Kundentreue